MATT BRYAN

IMPACT

SUBSTACK

PORTFOLIO

RESUME

EXPERIENCE

OWNER

Design Leadership

Product Strategy

Hiring

Information Architecture

Service Design

User Research

Engagement Analytics

Design Systems

Visual Design

Matthews REIS

Director of Product Design

2022 - now

Coreform

Consultant

2024 - 2025

Unsupervised

Director of Product Design

2020 - 2022

Workfront

Sr UX manager

2018 - 2020

Numetric

VP of Product & Design

2016 - 2018

Adobe

Sr. Product Designer / Lead

2012 - 2016

WHERE TO FIND ME

matthewbryan1@gmail.com

801-691-4519

LinkedIn

Resume

Portfolio

IMPACT

ADOBE

Co-Invented Adobe Analysis Workspace, leading to an immediate ~15% jump in conversion rate

Conceptualized, evangelized, and drove the design execution

Led all subsequent design efforts over the product until I left the company

Workspace would go on to become the Adobe Analytics flagship product

Read the Case Study

View the Patent

UNSUPERVISED

Designed and deployed a 0-1 product strategy, driving revenue growth from $850K to $8M+ with 110% NRR in 2 years

Case Study Coming Soon

WORKFRONT

Designed and deployed a 0-1 productivity analytics product, generating $13M+ in 12 months

NUMETRIC

Led product & design through successful series-A round of $13M

UNSUPERVISED

Designed and deployed portfolio offering (data fabric warehouse, insights, opportunity tracking) that unlocked $1B+ in hidden value across our customer base

Case Study Coming Soon

WORKFRONT

Implemented org changes that resulted in consistent ~0.5+ NPS lift per release throughout the remainder of my tenure

Evangelized, acquired budget for, and implemented cross-offering product & design workflow teams to optimize movement between feature sets

WORKFRONT

Revitalized stalled design system project, delivering results in just 4 months after 12 months of inactivity under previous leadership.

Simplified design system effort into separate styling and experiential sequences that could be implemented incrementally


Organized audits and designer feedback sessions across all product, design, and engineering teams

WORKFRONT

Managed and hired for multiple productive design teams locally, remotely, and globally

USA (8 designers)

Armenia (2 designers)

Poland (3 designers)

MATTHEWS REIS

Eliminated 1-3 months of training per agent through superior CRM design

Cut 1 -3 months of training for 1st time salesforce users down to 15 minutes

Personally trained agents on the new software

Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs

Read the Case Study

MATTHEWS REIS

Defined and built engagement topography and reporting using Posthog

Engagement reporting became benchmarks that were referenced weekly

Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users

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MATTHEWS REIS

Effectively removed Salesforce as a necessary expense ($1.3m/yr savings)

Initial cohort of agents is able to fully migrate off of Salesforce

Read the Case Study

MATTHEWS REIS

Built and deployed a comprehensive design system from scratch

Catered to engineering needs by following ChakraUI and Tailwind.css conventions

System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment

Included a variable based light/dark mode color system

All built using auto-layout

Read the Case Study

MATTHEWS REIS

Established cross-departmental AI augmented user research repository

Championed and obtained budget for heymarvin.com across departments

Established a culture of sharing research highlights

Authored interview templates for auto-note and insight creation

Trained team leads on leveraging secure AI to pull insights from the repository.

COREFORM

Established simple cohesive design system, fully implemented within two sprints

Design system structure catered to frameworks that were currently in use by engineering

System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment

Variables were communicated using frames in figma, allowing engineers to reference them easily

COREFORM

Rebranded to position as the industry standard

Read the Case Study

COREFORM

Increased sales engagement through application re-design

Case Study Coming Soon

COREFORM

Simplified trial sign up, the buying process, and license Management

Case Study Coming Soon