FULL STACK UX
FULL STACK UX
Visual Design Design Systems Information Architecture Engagement Analytics Product Strategy User Research Process & Operations
Visual Design Design Systems Information Architecture Engagement Analytics Product Strategy User Research Process & Operations
Visual Design
Design Systems
Information Architecture
Engagement Analytics
Product Strategy
User Research
Process & Operations
VP | Director | Hiring Manager | Principal | 1 Man UX Dept
VP | Director | Hiring Manager | Principal | 1 Man UX Dept
VP | Director | Hiring Manager | Principal | 1 Man UX Dept
Adobe
2012 - 2016
Sr. Product Designer / Lead
Numetric
2016 - 2018
VP of Product & Design
Workfront
2018 - 2020
Sr UX manager
Unsupervised
2020 - 2022
Director of Product Design
Coreform
2024 - now
Consultant
Matthews REIS
2022 - now
Director of Product Design
PORTFOLIO
PORTFOLIO
PORTFOLIO
My portfolio contains sensitive and proprietary information that belongs to past employers and partners that I greatly respect.
Because of this, it is password protected. I’m happy to share the password with prospective employers upon request.
I apologize for the inconvenience and thank you for your understanding.
My portfolio contains sensitive and proprietary information that belongs to past employers and partners that I greatly respect.
Because of this, it is password protected. I’m happy to share the password with prospective employers upon request.
I apologize for the inconvenience and thank you for your understanding.
My portfolio contains sensitive and proprietary information that belongs to past employers and partners that I greatly respect.
Because of this, it is password protected. I’m happy to share the password with prospective employers upon request.
I apologize for the inconvenience and thank you for your understanding.
View My Portfolio
View My Portfolio
OUTCOMES
OUTCOMES
OUTCOMES
ADOBE
Co-Invented Adobe Analysis Workspace
Co-Invented Adobe Analysis Workspace
Read the Write-Up
Read the Write-Up
Read the Write-Up
Conceptualized, evangelized, and drove the design execution
Conceptualized, evangelized, and drove the design execution
Conceptualized, evangelized, and drove the design execution
Led all subsequent design efforts over the product until I left the company.
Led all subsequent design efforts over the product until I left the company.
Led all subsequent design efforts over the product until I left the company.
WORKFRONT
Managed and hired for multiple productive design teams locally, remotely, and globally
Managed and hired for multiple productive design teams locally, remotely, and globally
USA (8 designers)
USA (8 designers)
USA (8 designers)
Armenia (4 designers)
Armenia (4 designers)
Armenia (4 designers)
Poland (3 designers)
Poland (3 designers)
Poland (3 designers)
MATTHEWS REIS
Eliminated 1 month of training per agent through superior CRM design
Eliminated 1 month of training per agent through superior CRM design
Cut 1 month of training for 1st time salesforce users down to 15 minutes
Cut 1 month of training for 1st time salesforce users down to 15 minutes
Cut 1 month of training for 1st time salesforce users down to 15 minutes
Personally trained agents on the new software
Personally trained agents on the new software
Personally trained agents on the new software
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
MATTHEWS REIS
Defined and built engagement topography and reporting using Posthog
Defined and built engagement topography and reporting using Posthog
Engagement reporting became benchmarks that were referenced weekly
Engagement reporting became benchmarks that were referenced weekly
Engagement reporting became benchmarks that were referenced weekly
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users.
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users.
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users.
MATTHEWS REIS
Established cross-departmental AI augmented user research repository
Established cross-departmental AI augmented user research repository
Championed and obtained budget for heymarvin.com across departments
Championed and obtained budget for heymarvin.com across departments
Championed and obtained budget for heymarvin.com across departments
Established a culture of sharing research highlights
Established a culture of sharing research highlights
Established a culture of sharing research highlights
Authored interview templates for auto-note and insight creation
Authored interview templates for auto-note and insight creation
Authored interview templates for auto-note and insight creation
Trained team leads on leveraging secure AI to pull insights from the repository.
Trained team leads on leveraging secure AI to pull insights from the repository.
Trained team leads on leveraging secure AI to pull insights from the repository.
MATTHEWS REIS
Built a unique design system from scratch for Matthews
Built a unique design system from scratch for Matthews
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
Included a variable based light/dark mode color system
Included a variable based light/dark mode color system
Included a variable based light/dark mode color system
All built using auto-layout
All built using auto-layout
All built using auto-layout
COREFORM
Established simple cohesive design system, fully implemented within two sprints
Established simple cohesive design system, fully implemented within two sprints
Design system structure catered to frameworks that were currently in use by engineering
Design system structure catered to frameworks that were currently in use by engineering
Design system structure catered to frameworks that were currently in use by engineering
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
Variables were communicated using frames in figma, allowing engineers to reference them easily
Variables were communicated using frames in figma, allowing engineers to reference them easily
Variables were communicated using frames in figma, allowing engineers to reference them easily
COREFORM
Rebranded to position as the industry standard
Rebranded to position as the industry standard
See the transformation
See the transformation
See the transformation
COREFORM
Increased sales engagement through application re-design
Increased sales engagement through application re-design
See the transformation
See the transformation
See the transformation
COREFORM
Simplified trial sign up, the buying process, and license Management
Simplified trial sign up, the buying process, and license Management
See the transformation
See the transformation
See the transformation
UNSUPERVISED
Helped transform the business from a services company to a SaaS company through product vision
Helped transform the business from a services company to a SaaS company through product vision
See the transformation
See the transformation
See the transformation