UX REFINERY
UX REFINERY
Design Leadership
Design Leadership
Design Leadership
Product Strategy
Product Strategy
Product Strategy
Hiring
Hiring
Hiring
Information Architecture
Information Architecture
Information Architecture
Service Design
Service Design
Service Design
User Research
User Research
User Research
Engagement Analytics
Engagement Analytics
Engagement Analytics
Design Systems
Design Systems
Design Systems
Visual Design
Visual Design
Visual Design
Matthews REIS
Director of Product Design
2022 - now
Coreform
Consultant
2024 - 2025
Unsupervised
Director of Product Design
2020 - 2022
Workfront
Sr UX manager
2018 - 2020
Numetric
VP of Product & Design
2016 - 2018
Adobe
Sr. Product Designer / Lead
2012 - 2016
WHERE TO FIND ME
WHERE TO FIND ME
WHERE TO FIND ME
IMPACT
IMPACT
IMPACT
ADOBE
Co-Invented Adobe Analysis Workspace, leading to an immediate ~15% jump in conversion rate
Co-Invented Adobe Analysis Workspace, leading to an immediate ~15% jump in conversion rate
Conceptualized, evangelized, and drove the design execution
Conceptualized, evangelized, and drove the design execution
Conceptualized, evangelized, and drove the design execution
Led all subsequent design efforts over the product until I left the company
Led all subsequent design efforts over the product until I left the company
Led all subsequent design efforts over the product until I left the company
Workspace would go on to become the Adobe Analytics flagship product
Workspace would go on to become the Adobe Analytics flagship product
Workspace would go on to become the Adobe Analytics flagship product
Read the Case Study
View the Patent
UNSUPERVISED
Designed and deployed a 0-1 product strategy, driving revenue growth from $850K to $8M+ with 110% NRR in 2 years
Designed and deployed a 0-1 product strategy, driving revenue growth from $850K to $8M+ with 110% NRR in 2 years
Case Study Coming Soon
WORKFRONT
Designed and deployed a 0-1 productivity analytics product, generating $13M+ in 12 months
Designed and deployed a 0-1 productivity analytics product, generating $13M+ in 12 months
NUMETRIC
Led product & design through successful series-A round of $13M
Led product & design through successful series-A round of $13M
UNSUPERVISED
Designed and deployed portfolio offering (data fabric warehouse, insights, opportunity tracking) that unlocked $1B+ in hidden value across our customer base
Designed and deployed portfolio offering (data fabric warehouse, insights, opportunity tracking) that unlocked $1B+ in hidden value across our customer base
Case Study Coming Soon
WORKFRONT
Implemented org changes that resulted in consistent ~0.5+ NPS lift per release throughout the remainder of my tenure
Implemented org changes that resulted in consistent ~0.5+ NPS lift per release throughout the remainder of my tenure
Evangelized, acquired budget for, and implemented cross-offering product & design workflow teams to optimize movement between feature sets
Evangelized, acquired budget for, and implemented cross-offering product & design workflow teams to optimize movement between feature sets
Evangelized, acquired budget for, and implemented cross-offering product & design workflow teams to optimize movement between feature sets
WORKFRONT
Revitalized stalled design system project, delivering results in just 4 months after 12 months of inactivity under previous leadership.
Revitalized stalled design system project, delivering results in just 4 months after 12 months of inactivity under previous leadership.
Simplified design system effort into separate styling and experiential sequences that could be implemented incrementally
Organized audits and designer feedback sessions across all product, design, and engineering teams
Simplified design system effort into separate styling and experiential sequences that could be implemented incrementally
Organized audits and designer feedback sessions across all product, design, and engineering teams
Simplified design system effort into separate styling and experiential sequences that could be implemented incrementally
Organized audits and designer feedback sessions across all product, design, and engineering teams
WORKFRONT
Managed and hired for multiple productive design teams locally, remotely, and globally
Managed and hired for multiple productive design teams locally, remotely, and globally
USA (8 designers)
USA (8 designers)
USA (8 designers)
Armenia (2 designers)
Armenia (2 designers)
Armenia (2 designers)
Poland (3 designers)
Poland (3 designers)
Poland (3 designers)
MATTHEWS REIS
Eliminated 1-3 months of training per agent through superior CRM design
Eliminated 1-3 months of training per agent through superior CRM design
Cut 1 -3 months of training for 1st time salesforce users down to 15 minutes
Cut 1 -3 months of training for 1st time salesforce users down to 15 minutes
Cut 1 -3 months of training for 1st time salesforce users down to 15 minutes
Personally trained agents on the new software
Personally trained agents on the new software
Personally trained agents on the new software
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
Captured agent feedback around adoption, wrote the related stories, and helped prioritize work into backlogs
Read the Case Study
MATTHEWS REIS
Defined and built engagement topography and reporting using Posthog
Defined and built engagement topography and reporting using Posthog
Engagement reporting became benchmarks that were referenced weekly
Engagement reporting became benchmarks that were referenced weekly
Engagement reporting became benchmarks that were referenced weekly
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users
Engagement topography included views into Dabblers, Currently Engaged, Consistently Engaged, and Recently Dormant users
Read the Case Study
MATTHEWS REIS
Effectively removed Salesforce as a necessary expense ($1.3m/yr savings)
Effectively removed Salesforce as a necessary expense ($1.3m/yr savings)
Initial cohort of agents is able to fully migrate off of Salesforce
Initial cohort of agents is able to fully migrate off of Salesforce
Initial cohort of agents is able to fully migrate off of Salesforce
Read the Case Study
MATTHEWS REIS
Built and deployed a comprehensive design system from scratch
Built and deployed a comprehensive design system from scratch
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
Catered to engineering needs by following ChakraUI and Tailwind.css conventions
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
Included a variable based light/dark mode color system
Included a variable based light/dark mode color system
Included a variable based light/dark mode color system
All built using auto-layout
All built using auto-layout
All built using auto-layout
Read the Case Study
MATTHEWS REIS
Established cross-departmental AI augmented user research repository
Established cross-departmental AI augmented user research repository
Championed and obtained budget for heymarvin.com across departments
Championed and obtained budget for heymarvin.com across departments
Championed and obtained budget for heymarvin.com across departments
Established a culture of sharing research highlights
Established a culture of sharing research highlights
Established a culture of sharing research highlights
Authored interview templates for auto-note and insight creation
Authored interview templates for auto-note and insight creation
Authored interview templates for auto-note and insight creation
Trained team leads on leveraging secure AI to pull insights from the repository.
Trained team leads on leveraging secure AI to pull insights from the repository.
Trained team leads on leveraging secure AI to pull insights from the repository.
COREFORM
Established simple cohesive design system, fully implemented within two sprints
Established simple cohesive design system, fully implemented within two sprints
Design system structure catered to frameworks that were currently in use by engineering
Design system structure catered to frameworks that were currently in use by engineering
Design system structure catered to frameworks that were currently in use by engineering
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
System balanced variation complexity and interaction to keep prototypes simple while minimizing component detachment
Variables were communicated using frames in figma, allowing engineers to reference them easily
Variables were communicated using frames in figma, allowing engineers to reference them easily
Variables were communicated using frames in figma, allowing engineers to reference them easily
COREFORM
Rebranded to position as the industry standard
Rebranded to position as the industry standard
COREFORM
Increased sales engagement through application re-design
Increased sales engagement through application re-design
Case Study Coming Soon
COREFORM
Simplified trial sign up, the buying process, and license Management
Simplified trial sign up, the buying process, and license Management
Case Study Coming Soon